Wednesday, December 25, 2019
Business Essay examples - 995 Words
Business Statistics SCMA 1000 Winter 2015 Section 2 Assignment 1 Due Tuesday February 25, 2015 Sampling exercise The purpose of this exercise is to convey some basic concepts in regards to sampling while at the same time deriving sampling distributions empirically. Deriving sampling distributions empirically works best when there are a large number of samples. The idea here is that each student in the class will create 20 samples for two populations, using two different sampling procedures, for a total of 80 samples. These samples will be combined into common datasets which will be used in class (and made available to all students in the class. The four sampling contexts will be: 1. Discrete numerical population, samplingâ⬠¦show more contentâ⬠¦Sampling context 1: Discrete numerical population, sampling without replacement The population The population is comprised of 10 elements, with values from 1 to 10. It a discrete variable in that the variable can only take on integer values. Also it is a uniform distribution in that each value appears once in the population. Below is a graphical representation of the population: Sampling procedure The kinds of samples we are going to generate are called simple random samples but sampling will be done without replacement. Sampling without replacement means that an element is no longer available for selection once it has been selected. In other words, the element is not replaced once selected. The sample size will be 5. Cut out 10 cardboard squares measuring 3 cm x 3 cm Number the squares from 1 through 10. Place cardboard squares in a container. Randomly select 5 squares without replacing the squares (You should have 5 squares in front of you.) Record the numbers on the 5 squares (these are called your observed values) in columns D to H of the spreadsheet. Do this 20 times. For these 20 rows (samples), ââ¬ËDNWITHOUTââ¬â¢ should appear in Column C. Sampling context 2: Discrete numerical population, sampling with replacement The population Same population as above. Sampling procedure The kinds of samples we are going to generate are called simple random samples butShow MoreRelatedBusiness Analysis : Business And Business2361 Words à |à 10 PagesEach business has products or services they want to sell to consumers, whether this is the man on the street or a multi-nation organisation, the difference in which person they targets will depend on what the product or service the organisation is offering Business to Business Business to business markets is, for example where to company engage in a transaction of a product or service, this could be a waste management company removing waste from a warehouse that produce a vast amount of waste. AnotherRead MoreBusiness Plan For A Business840 Words à |à 4 Pagesââ¬Å"Business plans are statement of a business goals, reason they are attainable and plans on meeting itââ¬â¢ (FoxBuisness, 2013). 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Many might say the main idea is that a corporation must go further than carrying out their basic function of purely making profits. A corporation must create wealth in ways that avoid under minding society, and instead enrich the society it operates in. The term ââ¬Å"corporate social responsibilityâ⬠has been deï ¬ ned in numerous ways; from the constricted economic perception of increasing stockholder wealth (FriedmanRead MoreBusiness614 Words à |à 3 PagesThe Analysis of Leadership Case Problem A ââ¬â The Global Insurance Tag Team Identify the teamwork problems that Calvin might be facing Calvin is the director of disaster insurance at a global insurance company and he has his own large department which located in New York. He is also the team leader of ten different representatives around the world. Each team member is responsible for encouraging the sales representatives in offices around the globe to sell disaster insurance. (Dubrin, 2010). 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Monday, December 16, 2019
The Importance Of A Justice System Intervention Essay
Data collected at the national level provide reports that show 1 in 5 women being victims of severe physical violence in their lifetime (NISVS, 2010).We must ask ourselves if enough is being done to prevent this. From a historical point, there has almost always been a distinction from men on woman violence. Based on the disparity of cases reported, male inflicted violence on females is much higher and prevalent. When the perpetrators of DV, and IPV are predominately males, we can no longer dismissed this issue as a cultural, or psychological lapse in judgment. Currently the state of California requires all domestic violence offenders to take court order classes as a form of reprimand and in part to educate offenders. It is important to understand that a justice system intervention can sometimes fall short and failed to address the root of the problem. An important step in preventing domestic violence is the promotion of respectful, nonviolent relationships through individual, relationship, community, and societal level change (Prevent Domestic Violence in Your Community, 2015). As social workers become proactive by familiarizing themselves with all the DV policies, services and laws (Messing, Ward-Lasher, Bagwell-Gray, 2015) they have the potential to be the primary agents to advocate for a change in policy that address a problem before it begins. Prevalence of DV and IPV in the United States Over saturation and the high rate of prevalence of IPV and DV, put an estimateShow MoreRelated Preventing Juvenile Delinquency Essay1386 Words à |à 6 Pagesone is to change delinquent youthââ¬â¢s behavior, they need to variegate the justice system in order to prevent juvenile delinquent recidivisms. Furthermore, understanding the cause of juvenile delinquency is an important key in its prevention. 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In the past 2014Read MoreEvidence-Based Practices For Youth Offenders1343 Words à |à 6 Pages(2017), between 50-70 percent of the youth in the juvenile justice system, have a mental disorder and up to 60 percent have been diagnosed with a substance use disorder (SAMHSA, 2017). Of those youth with dual diagnosis, approximately 30 percent have lost the ability to function as a result of their disorder (SAMHSA, 2017). Therefore, to determine the best treatment plan for youth offenders, evidence-based practices focus o n the importance of informed decision making in order to meet the needs ofRead More Profiling and Police/Community Relations Essay1435 Words à |à 6 Pagesprofiling of police officers, as completed by early intervention systems, in an effort to reduce complaints from members of the community. 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Furthermore, OJJDP plans to provide economicRead MoreThe Role of a Community Counselor1735 Words à |à 7 Pagesincluding some of the strategies used in community counseling. The Role of a Community Counselor Community counseling can be defined as ââ¬Å"â⬠¦a comprehensive helping framework that is grounded in multicultural competence and oriented toward social justice (Lewis, Lewis, Daniels, amp; DAndrea, 2011). While this definition may serve as a starting point, any meaningful understanding of the role and function of a Community counselor requires more than a brief description or a cursory glance at a definitionRead MoreObservational Ratings Of Therapist Interventions1268 Words à |à 6 Pages Outcome measures According to Samoulis Liddle (2006), observational ratings of therapist interventions have been used to predict outcomes at 6 and 12 monthsââ¬â¢ post-treatment for families receiving MDFT. The following outcome measures were as follows; Timeline Follow-Back Interview, which measures the quantity and frequency of daily consumption of drugs; using a calendar and the individual s own memory in order to help them gather retrospective estimates; Child Behavior Checklist (CBC) and YouthRead MorePre Colonial Maori Society On Kinship Groups1472 Words à |à 6 Pagesto maori communities today. (Byers, 2002) As colonization took place, the Treaty of Waitangi; New Zealandââ¬â¢s founding document sought to guarantee the protection of Maori culture and customs but this didnââ¬â¢t result in recognition for the value-based system of social control which Maori had in place. (Vieille, 2010) Within the zeitgeist of post-war society where rates of urbanisation soared, Maori people comprised 80% of the rural population and over the next forty years, the Maori rural population decreasedRead MoreViolence Against Women1456 Words à |à 6 PagesSheet: Violence Against Aboriginal Women , 2013). 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A New Analysis From CrimeSolutions.govâ⬠, ââ¬Å"to prevent recidivism among adults and juveniles;
Sunday, December 8, 2019
Analysis of Marketing Strategy for Rolex â⬠MyAssignmenthelp.com
Question: Discuss about the Analysis of Marketing Strategy for Rolex. Answer: Introduction The following is the report of Rolex market plan and analysis of their situation in the market. The components and brand design is implemented and all their innovations includes excellent quality, luxury and beauty and prestige (Terpstra et al. 2012). The brand elements, brand identity and calculated brand equity andmarketing mix are well developed and emphasised in their marketing plan. Further, themarketing objectives and financial objectives for the following 6 months are also given in the report. The implementation strategy and action programs are also discussed in the text. SWOT analysis Strength Rolex is a strong brand among the luxury watches in the global market. The company has expanded in worldwide and they are currently present in the 4000 watchmakers in the 100 countries all over the world. The firm presence of the company in the whole market and high brand equity and awareness of this luxury watches are the aspiration for other companies in the business (Terpstra et al. 2012). Weakness The pricing strategy of the company is already high. The reach of their products has been very limited to the riches of the world. The affordability of their product has been an issue for reaching their market. The younger generation is shifting their focus on the Smartphones, thus shifting their taste and preferences to the cell phones. The utility of the product is decreasing the market share of the company (Slater et al. , 2014). Therefore, the high volume of the product watches and less variation in their products have been the weakness of the company recent years. Opportunities Watches in the industry are a symbol of sophisticated personality or perceived as an object of obsession among the users to reflect their personality. This has been the opportunity for watch industry for last years to develop on this perceived value. The younger generation of this are more addicted to the effective social media visibility. This allows Rolex to have effective media presence among their younger customers segment and catch their attention. The YouTube channels effectively will offer the company to have an open dialogue with their potential customers. Rolex has also the opportunities for increasing their product-customer base and create more value individually. Threats The biggest threat that the company is facing right now is the extinction of watch market while competing with the Smartphones. The substitutes of their watches having impact on the decline of the reliability of Rolex watches have also been the factor of decline in their sales. The high volume and high-end production facility affects the uniqueness of the companys luxury watches. The high volume production has been issues for the company (Cavusgil, Zou, 2012). The low-end watches are known as the me-too products that also threatens the companys overall business. Mission vision and objectives The companys focus has been to manufacture watches that are very precision and high quality in nature. They are also in business of giving high maintenance to their existing customers. The business is expanding every year and plans to expand in the coming years. The name represents excellence and they are continuing with their vision of selling high quality watches to the younger generation and the affluent of the world (Slater et al., 2014). Their recent development of the companys objective was to create a larger audience for the company through social media marketing. The have always emphasizes on creating value on their luxury products, wristwatches. The Defining segmentation, target market, positioning of Rolex Available market of Rolex The company has always targeted for the segment that are rich in monetary terms. People who are high in selectiveness and calibre. Buyers who are very accustomed to flaunt and show off their riches, thus reflecting their perspective of themselves with objects. This segment of people are the focus of Rolexs market plan. Penetrated market The average buyer of their watches is aged between 35. Their hobbies would include any kind of sports as the brand ambassadors of this marketing campaign has always been icons from sports background. Other demography of the people of their sales plan are Swiss tag favouritism individuals of different business executives of the world. The dwellers are in the Singapore, France, China, and Hong Kong, US. The other segment that can be targeted are aged between 21 to 36 years. The young executives who have newly joined the business or at a stage of getting career advancements or reward. This segment of people will have motive to buy the high quality watches to flaunt their new discovered status. The rise in the incomes segment and income trends of Australia shows the population of the incomes segment rising and growth in the numbers of male managers rising by 5.3% out of 7.2%. Potential and target market The feasibility of owning a watch should be taught to this segment. The advertisement should be depicting the overall dynamic images that the company shows in their sales plan. The social media using business professional should be approached through Facebook, Twitter, Instagram, and YouTube. He private sector professionals earning more than 1,170,000$ a year can also be a fruitful target segment for the company. The Gifting the children with such objects has been a tradition for many years for Parents as well as the grandparents. Therefore, this target segment can also be targeted. Price range o their watch brands is $5000 to $30,000. The competitors are Cartier and Omega, Tag Heuer. Positioning The brand itself is focused on the wealthy consumers who reflects and represents success, influence and wealth. The designers are well aware of the needs of the audience of the watches and make it with precision, technical perfection and mechanisms. The brands taglines over the years depicts their central brand identity of greatness. Like Live For Greatness, Time is Precious, Waste it Wisely and others. The greatness and precision is regarded for the prestigious riches of the world (Chimhanzi, 2012). Marketing mix of Rolex : 4ps of Rolex Product Rolex offers a product that is has high recognition in the watch industry. The company has a number of range of products, but the most important is the Datejust 41 and are available in steel, bracelet and white gold. The new range of products are also waterproof in nature, which is a unique value proposition with high quality (Chimhanzi, 2012). Price - The level at which the watches has been priced is of great importance for the brand's identity. Therefore, keeping the price or affordability of the watches balance is essential. The marketing mix will be payable in two instalments in whole month. The average AU $ 11,850 Promotion - Rolex success relies on the promotional campaigns. In addition the success factor on the continuation of promotions through magazines, selective television programs newspaper, public relations and through different events that will have maximum visibility. These promotional events are important to increase the awareness of brands. Place The strategized placement of Rolexs is the authentic channel dealers in the wealthiest neighbourhoods and region that helps to set the brands association with quality and excellence. The five star hotels, malls, showrooms are place where the maximum visibility of the brand can happen. Demand Assessment The customer lifetime value is included in the Rolex products that charges a net profit attributed to the entire future relationship with the available and potential customers. The main purpose of this is to provide the customers with the financial values that can have more return on investments for such a lump sum amounts. The Rolex watches hence are very much profitable to buy and can be used in vintage selling (Fifield, 2012). Action programs Digital marketing communication plan Websites the company have a presence of website, for official purpose known as Rolex.com, which can convey the basic message and value proposition to the customer willing to buy their watches. The hyperactive links to their social media presence should be thoroughly optimised and easily available in the front page (Menon et al. , 2014). Social media - Twitter and face book accounts of the company should be thoroughly verified and concerns regarding the followers and of the company that can interact with the officials through this media. The team interaction and should be monitored for updating on regular basis. The You Tube pop up channels and video advertisements can be fruitful for target market. In addition, to the communication of new launch, these videos can be used for featuring other values of Rolex that the brand offers like, reasonable instalments plans and Customer lifetime values propositions and also the unique value proposition (Cravens Piercy, 2012). Implementation strategy Using techniques of online marketing in this market to reach the identified young segments may convey the company's many advantages to facilitate availability other than traditional advertising tools: Traditional way of using the advertisements is to place ads for the company is to use the print media industry. The magazine and newspaper are a traditional way of approaching the high-end customers of watch industry. In addition, billboard in affluent area of target market and digital billboards are needed must be utilised for this advertisements campaign. In addition, the ads in the sporting events can be strategically used with good association with the sponsors. The logo can be included in every possible area for high recognition and visibility. Based on each and every one of available channel of advertisements, Public relations and other event marketing management which operates in different directions has great impact on the companys integrated marketing communication strategies (Cavusgil, S. T., Zou, 2012). This also involves selective advancements in the sector of the identified target audience. The occasion is to bring about the desired get in touch with journalists, gives scope for an operation in different stages with the media, and generates their interest and location (Leigh Gabel, 2015). People attending events and who does volunteer for these events, can be targeted for approaching them more accurately and Assemblage generates a massive emotion, while creating the form of unity, of belonging to something common. This parallel to brand creates the style of life (Doyle Stern, 2012). Positive emotions that relays upon the perceivable products and services of the customers and their loyalty are formed by enhancing the feel of the product. This can be used as an advantage for the product aims for enhancing the feeling too. Image of events can be widely used in the construction of a planned advertising campaign of the company (Cravens Piercy, 2012). Campaigns that are based on the announcements are very effective in terms of creating a effect on customers mind. The beginnings of the events always include press conferences, announcements, posters, invitations, and the final performances course, mass media publications. The focus group of the events and print media audiences are effective to reach the companys followers. Marketing objectives Based on the above criterias that are identified in the text the marketing objectives of the company can be To increase the market visibility of their newly launched products in the global market To increase the sales in volume compared to the sales numbers To increase the digitally integrated marketing communication plan. Financial objectives The financial objectives of the company are always focused to increase the profitability of each year. The new marketing plan of the company also must include production of watches increasing 10% extra. The parameters of increasing the sales must include integrated objectives of sales teams, event management and association, advertisements and public relations and financial teams objectives (Jain Haley, 2012). The company is more focused on the volume production of the watches, which decreases its variable cost of production (Doyle Stern, 2012). Therefore, keeping this in mind the following plan for 6 months of the product launch. Increase the sales in volume by 10% ,given sales are 2000 watches sold per day and an extra 10%, that is 200 more watches must be sold every day Increase the profit percentage as the population growth is rising in Australia at an increasing rate and GDP rate is increasing. The increase in the COGS (cost of goods sold) in the initial 6 months of the product launch can be challenging but achievable in the following month. Conclusion This brand is known as the fortunes most successful brands that are represented all over the world. For 100 years, they are continuing to grow and gaining more new customers in different regions. The further the development of their marketing strategy is developed for 3 to 5 years. In addition, useof newmeans of promotional tools,suchasevent-marketing and online marketing tools,whichwill helpful in catching the interesttothe brandandwouldbring anewcompetitiveness and popularity. The brand has made its name in the Fortunes successful companys list in the last years too and will thrive for the next years. References Cavusgil, S. T., Zou, S. (2012). Behavioral approaches to marketing strategy implementation.Marketing Intelligence Planning,19(6), 400-408. Cavusgil, S. T., Zou, S. (2012). Marketing strategy-performance relationship: an investigation of the empirical link in export market ventures.The Journal of Marketing, 1-21. Chimhanzi, J. (2012). The impact of marketing/HR interactions on marketing strategy implementation.European Journal of Marketing,38(1/2), 73-98. Chimhanzi, J., Morgan, R. E. (2012). Explanations from the marketing/human resources dyad for marketing strategy implementation effectiveness in service firms.Journal of Business Research,58(6), 787-796. Cravens, D. W., Piercy, N. (2012).Strategic marketing(Vol. 7). New York: McGraw-Hill. Dickinson, S., Ramaseshan, B. (2014). An investigation of the antecedents to cooperative marketing strategy implementation.Journal of Strategic Marketing,12(2), 71-95. Doole, I., Lowe, R. (2012).International marketing strategy: analysis, development and implementation. Cengage Learning EMEA. Doyle, P., Stern, P. (2012).Marketing management and strategy. Pearson Education. Fifield, P. (2012).Marketing strategy. Routledge. Jain, S. C., Haley, G. T. (2012).Marketing planning and strategy. Cincinnati South-Western Publishing Company 1985. Leigh, J. H., Gabel, T. G. (2015). Symbolic interactionism: its effects on consumer behaviour and implications for marketing strategy.Journal of Services Marketing,6(3), 5-16. Menon, A., Bharadwaj, S. G., Howell, R. (2014). The quality and effectiveness of marketing strategy: Effects of functional and dysfunctional conflict in lntraorganizational relationships.Journal of the Academy of Marketing Science,24(4), 299-313. Menon, A., Bharadwaj, S. G., Adidam, P. T., Edison, S. W. (2014). Antecedents and consequences of marketing strategy making: a model and a test.The Journal of Marketing, 18-40. Slater, S. F., Hult, G. T. M., Olson, E. M. (2014). Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness.Industrial Marketing Management,39(4), 551-559. Terpstra, V., Foley, J., Sarathy, R. (2012).International marketing. Naper Press.
Sunday, December 1, 2019
Nuclear Energy Essays (726 words) - Energy, Nuclear Physics
Nuclear Energy Abby Pros and Cons Nuclear energy represents only 15% of the electricity produced worldwide. Though in France, 80% of its electricity production is from nuclear energy and more than one-fourth of electricity in Europe comes from nuclear energy. Nuclear energy represents a very small percentage in many countries' total electricity production, but this percentage is likely to go up in the coming years. Nuclear power is generated using Uranium, a mineral of which one of the isotopes, U- 234 is unstable. The nucleus breaks down resulting in the emission of heat and radiation followed by a chain reaction. This is called nuclear fission and this process liberates a large amount of energy, but the process also releases radiation which is very dangerous. Nuclear energy has the ability to produce electricity without greenhouse gas emissions. It produces electricity without pollution. It is cleaner than many other forms of energy production. Essentially, nuclear power would be "carbon-zero" if the uranium were mined and transported in a more efficient way. Nuclear reaction releases a million times more energy, as compared to hydro or wind energy. Large quantity of energy is generated from a single nuclear power plant. Nuclear reactors make use of uranium as fuel and produces huge amounts of energy from small amounts of uranium. The Earth has the high reserves of uranium. Current estimates put the uranium supply as enough to last for 30 to 60 years. Moreover other fuel cycles like Thorium are available for power generation. Whereas, oil reserves and other fossil type fuels are likely to run out shortly. Nuclear power plants operate reliably and have a continuous output of power.The plants do not generally face operations and maintenance problems. This is a contrast to other alternative energies which depend on the activity of the weather. Although nuclear power reactors are expensive to build, they are relatively cheap to operate. Fuel is inexpensive and a plant can be operated by small number of people, approximately 10 people. The nuclear energy is by far the most concentrated form of energy, so it can be produced in large quantities over short periods of time. Produces small amounts of waste and waste is more compact. Nuclear energy produces electricity at a competitive price and is generally comparable in output to coal plants. A nuclear plant is not dependant on local sources like oil and coal and can be set up in any part of the globe. It also does not require a lot of space and so can be placed in already developed areas and the power does not have to be transferred over long distances. It has potential nuclear proliferation issues. Some reactors produce plutonium which can be used to make nuclear weapons. Nuclear weapons are a major threat to the world as they can cause a large-scale devastation. Nuclear Plants require a high level of technology and a major initial capital investment. Its abandonment cost is also very high. It takes a long time to build, about 15-20 years to develop a single plant. There are issues with management of radioactive waste. The spent fuel is highly radioactive and has to be carefully stored for many years after use. A solution to the waste management problem needs to be explored and developed. This has RD cost. An accident may cause a major disaster resulting in thousands of casualties and releasing high amounts of radiation into the environment, example: explosion of a reactor at Chernobyl Nuclear Power Plant in Ukraine and melting of the core of a reactor at Three-Mile Island in the United States. Nuclear energy is an alternative energy but not a renewable energy as Uranium is a non-renewable source and its supplies are limited. Nuclear plants may be vulnerable targets to anyone wanting to disrupt the power supply, and to have quite horrific results and to devastate an entire region. Today, nuclear energy remains controversial. There are proponents and opponents of nuclear energy, but nuclear energy along with other green energies has a major role to play in years to come. The actions to mitigate the risk associated with nuclear energy need to given due importance to harness its full potential.
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